New features
A fair amount of PPC work happens outside campaign settings.
You need to understand what is firing in Tag Manager, confirm what Google Ads is optimizing toward, import the right GA4 events, and occasionally undo an overenthusiastic negative keyword decision.
HireOtto now supports more of that workflow:
inspect Google Tag Manager containers and export tag wiring
create native Google Ads conversion actions
import eligible GA4 events into Google Ads
remove keywords from shared negative keyword lists
In other words: more of the important plumbing, with fewer trips through three different interfaces.
At a glance
Inspect Google Tag Manager
HireOtto now has a separate Google Tag Manager MCP server.
You can use it to:
list GTM accounts, containers, and workspaces
inspect tags, triggers, variables, built-in variables, and folders
review which triggers are connected to each tag
export the complete tag-wiring view to CSV
This first version is read-only. It is designed for inventory, audits, and understanding an existing setup – not creating or publishing container changes yet.
Example prompt:
Review the [WORKSPACE_NAME] workspace in container [CONTAINER_NAME].
Export the tag-to-trigger wiring to CSV, then flag:
- tags without firing triggers
- triggers not connected to any tags
- tags that appear to be duplicatedAdd the GTM server to your AI assistant using:
https://tagmanager.hireotto.com/mcpCreate native Google Ads conversion actions
You can now create new conversion actions in Google Ads instead of only updating existing ones.
This includes settings such as:
conversion name and category
primary or secondary optimization status
counting method
default value
attribution model
conversion windows
enabled or paused status
Example prompt:
Create a website conversion action called “Demo request” in account [CUSTOMER_ID].
Categorize it as a submitted lead form, count one conversion per ad interaction, make it primary for optimization, and use a default value of $100.Creating the conversion action handles the Google Ads side. The corresponding website or GTM tag still needs to be installed and tested before it can record conversions.
Review and import GA4 events
HireOtto can now review the relationship between Google Ads and GA4 before making changes.
You can ask it to show:
whether conversion tracking and auto-tagging are active
the detected linked GA4 property
GA4 events already imported into Google Ads
eligible events available to import
You can then import the selected GA4 event and configure how Google Ads should use it.
Example prompt:
Review the conversion tracking setup for account [CUSTOMER_ID].
Show me the linked GA4 property, existing imported conversions, and events available to import.
Then import “form_submit” as a secondary conversion, categorize it as a submitted lead form, and count one conversion per interaction.Remove keywords from shared negative lists
Shared negative keyword lists are useful until a valid query gets added by mistake.
HireOtto could already list, create, populate, and assign these lists. You can now remove individual keywords from them too.
There are two ways to do it:
List the negative keywords first, then remove selected entries using their exact resource names.
Identify the keywords directly using their text and match type.
Example prompt:
Remove “social media” as broad match and “open source” as phrase match from the “Auth Services” negative keyword list.Being specific about both the keyword and match type is helpful – especially when the same text appears in the list more than once.
Try this
Start with the measurement review
If you already have GTM and GA4 connected, try this sequence:
1. Export the current GTM tag wiring to CSV.
2. Review the Google Ads conversion tracking setup.
3. Compare the conversions in Google Ads with the relevant GA4 events and GTM tags.
4. Flag anything that looks missing, duplicated, or inconsistent.
5. Do not make changes yet—give me a review plan first.This keeps the AI in reviewer mode before you authorize any Google Ads changes.
If the new actions do not appear in your AI assistant, refresh its tool list or reconnect the HireOtto server once.
If you try these workflows, reply and tell me which part of conversion tracking still feels unnecessarily painful. That is likely where I’ll go next.
— Suyash
Founder, HireOtto
HireOtto.com