Google Search Ads Account Setup for B2B SaaS Founders
The 80/20 checklist for B2B SaaS founders and solo/lean-team marketers that locks crucial account settings before your first dollar leaves the Google Ads account.
Centaur State of Play: Why Human+ AI Beats Either Alone
Still staging a cage‐match between people and robots? That ended in the ’90s. The 2025 edge belongs to the centaur – a strategist riding a herd of specialised AI agents.
Google Search Ads Copy & Extensions for B2B SaaS Founders
The 80/20 playbook for B2B SaaS founders and solo/lean-team marketers to write ads that convert BOFU searchers into customers, not just traffic into vanity metrics.
