Practical notes on paid media, AI workflows, and the future of marketing operations.
May 15, 2026
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8 min read
Find wasted spend, spot high-intent queries, and turn messy search terms into action without living inside the Google Ads UI.
May 14, 2026
6 min read
Catch pacing issues, wasted search terms, and small leaks before they become expensive “why is spend weird?” meetings.
May 11, 2026
17 min read
How AI-native PPC teams can manage Google Ads through Claude, ChatGPT, Make, and other AI tools - without living inside the dashboard.
Google Analytics
+1
Nov 12, 2026
7 min read
A practical way to separate normal measurement differences from broken tagging, attribution, or reporting setup.
Google Ads
Nov 11, 2026
Conversion actions record what happened. Conversion goals decide which outcomes a campaign reports as conversions and can optimize toward.
Nov 10, 2026
A practical preflight checklist for catching wrong IDs, hidden scope changes, risky defaults, and irreversible actions before you approve a write.
Nov 9, 2026
A practical guide to OAuth consent, Google Ads roles, manager-account access, account selection, and how to shut access off.
Nov 8, 2026
A practical, evidence-backed guide to reporting, campaign changes, permission limits, and safe review workflows.
Nov 7, 2026
A practical decision guide to setup, write support, account routing, permissions, maintenance, and cost.
