Practical notes on paid media, AI workflows, and the future of marketing operations.
May 15, 2026
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8 min read
Find wasted spend, spot high-intent queries, and turn messy search terms into action without living inside the Google Ads UI.
May 14, 2026
6 min read
Catch pacing issues, wasted search terms, and small leaks before they become expensive “why is spend weird?” meetings.
May 11, 2026
17 min read
How AI-native PPC teams can manage Google Ads through Claude, ChatGPT, Make, and other AI tools - without living inside the dashboard.
Oct 28, 2026
Enterprise-grade PPC is a system of controls, not a headcount milestone.
Google Ads
Oct 27, 2026
A practical pre-launch and first-72-hours QA guide for PPC operators.
Oct 24, 2026
7 min read
AI will do more of the retrieval, drafting, and execution. The operator’s leverage moves to framing the problem, challenging the evidence, approving the decision, and verifying the result.
Oct 23, 2026
A practical decision tree for separating reporting lag, measurement failure, traffic loss, conversion-rate decline, mix shifts, and recent account changes before you touch bids or budgets.
Oct 22, 2026
A review-first workflow for fixing URL tracking without breaking landing pages, losing parameters, or creating invisible overrides.
Oct 21, 2026
A review-first workflow for choosing the right goal, validating measurement, building the campaign, and approving it before launch.
