Practical notes on paid media, AI workflows, and the future of marketing operations.
May 15, 2026
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8 min read
Find wasted spend, spot high-intent queries, and turn messy search terms into action without living inside the Google Ads UI.
May 14, 2026
6 min read
Catch pacing issues, wasted search terms, and small leaks before they become expensive “why is spend weird?” meetings.
May 11, 2026
17 min read
How AI-native PPC teams can manage Google Ads through Claude, ChatGPT, Make, and other AI tools - without living inside the dashboard.
Nov 3, 2026
5 min read
Analysis without action is just a faster way to build another task list.
Google Ads
Nov 2, 2026
7 min read
A practical framework for permissions, approvals, data handling, and safer AI-assisted campaign changes.
Nov 1, 2026
A practical comparison of setup, control, maintenance, capabilities, and total cost for marketers and technical teams.
Oct 31, 2026
What you approve, what HireOtto can access, and the controls that remain in your hands.
Oct 30, 2026
A supervised operating playbook for using Claude to inspect accounts, build decision queues, prepare client briefs, and execute approved Google Ads changes.
Search Console
Oct 29, 2026
Use three views – queries, pages, and query–page pairs – to move from organic-search data to a defensible action list.
