Practical notes on paid media, AI workflows, and the future of marketing operations.
May 15, 2026
•
8 min read
Find wasted spend, spot high-intent queries, and turn messy search terms into action without living inside the Google Ads UI.
May 14, 2026
6 min read
Catch pacing issues, wasted search terms, and small leaks before they become expensive “why is spend weird?” meetings.
May 11, 2026
17 min read
How AI-native PPC teams can manage Google Ads through Claude, ChatGPT, Make, and other AI tools - without living inside the dashboard.
Aug 4, 2026
7 min read
A practical, review-first workflow for changing spend controls, campaign bidding, portfolio strategies, and Manual CPC bids without editing the wrong layer.
Aug 3, 2026
Turn raw PMax queries into useful exclusions, stronger search themes, and better creative decisions – without treating every odd query as wasted spend.
Aug 2, 2026
Compare asset groups, diagnose weak creative, and decide what to improve – without mistaking every higher-CPA group for a failure.
Aug 1, 2026
A review-first workflow for choosing broad, phrase, and exact match – then adding approved keywords from your AI assistant without losing control of targeting.
Jul 23, 2026
A BOFU framework for using AI to write, pin, and launch RSA copy with message match – not 15 variations of the same headline.
Jul 22, 2026
A practical AI workflow for tracing budget, bidding, status, ad, and keyword edits – without reading an account log line by line.
