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PPC Field Notes

Practical notes on paid media, AI workflows, and the future of marketing operations.

Featured

How to Analyze Google Ads Search Terms with AI

May 15, 2026

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8 min read

How to Analyze Google Ads Search Terms with AI

Find wasted spend, spot high-intent queries, and turn messy search terms into action without living inside the Google Ads UI.

Suyash Chaudhari
Suyash Chaudhari
How to Run a Daily Google Ads Ops Audit with AI

May 14, 2026

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6 min read

How to Run a Daily Google Ads Ops Audit with AI

Catch pacing issues, wasted search terms, and small leaks before they become expensive “why is spend weird?” meetings.

Suyash Chaudhari
Suyash Chaudhari
Google Ads MCP: The Complete Guide for PPC Operators

May 11, 2026

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17 min read

Google Ads MCP: The Complete Guide for PPC Operators

How AI-native PPC teams can manage Google Ads through Claude, ChatGPT, Make, and other AI tools - without living inside the dashboard.

Suyash Chaudhari
Suyash Chaudhari

Articles

LinkedIn Ads

How to Audit a LinkedIn Ads Account with AI

Sep 18, 2026

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9 min read

How to Audit a LinkedIn Ads Account with AI

A practical workflow for checking account structure, delivery, targeting, creative, performance, and measurement – without turning every weak metric into an automatic change.

Suyash Chaudhari
Suyash Chaudhari

Search Console

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How to Turn Search Console Queries into Google Ads Keyword Opportunities

Sep 18, 2026

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8 min read

How to Turn Search Console Queries into Google Ads Keyword Opportunities

Your organic search data can reveal the language customers already use. The useful move is not to copy every Search Console query into Google Ads. It is to identify commercially relevant themes, check whether paid search already covers them, validate demand and economics in Keyword Planner, and turn only the strongest gaps into controlled tests.

Suyash Chaudhari
Suyash Chaudhari

Google Ads

How to Run a Monthly Google Ads Account Health Audit with AI

Sep 16, 2026

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8 min read

How to Run a Monthly Google Ads Account Health Audit with AI

Weekly optimization finds the next campaign move. A monthly account health audit asks a different question: is the account’s structure, configuration, measurement, and coverage still trustworthy?

Suyash Chaudhari
Suyash Chaudhari

LinkedIn Ads

How to Estimate and Validate LinkedIn Ads Audience Size Before Launch

Sep 15, 2026

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9 min read

How to Estimate and Validate LinkedIn Ads Audience Size Before Launch

A large audience can still be wrong, and a small audience can still be impossible to run. Resolve LinkedIn’s real targeting values, inspect the logic, compare controlled variants, and use the estimate as a guardrail – not a quality score.

Suyash Chaudhari
Suyash Chaudhari

Tag Manager

How to Check What Tracking Is Installed on a Website with AI

Sep 14, 2026

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9 min read

How to Check What Tracking Is Installed on a Website with AI

A tag visible in page source is a clue, not proof that tracking works. This workflow moves from public-page discovery to GTM configuration and browser validation so you can separate “installed,” “configured,” “fired,” and “received.”

Suyash Chaudhari
Suyash Chaudhari

Google Analytics

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How to Diagnose Landing Page Performance with Google Ads and GA4

Sep 13, 2026

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9 min read

How to Diagnose Landing Page Performance with Google Ads and GA4

Google Ads tells you which clicks cost money. GA4 shows what happened after people arrived. This evidence-first workflow combines both without blaming the landing page for traffic, tracking, or attribution problems.

Suyash Chaudhari
Suyash Chaudhari
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PPC Field Notes

Practical notes on paid media, AI workflows, and the future of marketing operations.

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