First Principles Marketing

Insights from Suyash, creator of HireOtto – Google Ads MCP Server.

Featured

Google Search Ads

+1

May 27, 2025

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7 min read

Google Search Ads Account Setup for B2B SaaS Founders

The 80/20 checklist for B2B SaaS founders and solo/lean-team marketers that locks crucial account settings before your first dollar leaves the Google Ads account.

Suyash Chaudhari

Leverage

May 19, 2025

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3 min read

First Principles Marketing: The 5-Point Playbook

Five first-principles that free marketers to think, not click - starting with Leverage over Labor.

Suyash Chaudhari

Centaur

Jun 4, 2025

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7 min read

Centaur State of Play: Why Human+ AI Beats Either Alone

Still staging a cage‐match between people and robots? That ended in the ’90s. The 2025 edge belongs to the centaur – a strategist riding a herd of specialised AI agents.

Suyash Chaudhari

Leverage

Jun 24, 2025

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8 min read

Small Teams, Enterprise Power: Why Less Coordination = More Leverage

The AI adoption paradox: why the same tools that should democratize capability actually amplify small-team advantages.

Suyash Chaudhari

Articles

May 13, 2026

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8 min read

Google Ads MCP for Make.com: Automate PPC Workflows

Learn how to connect Google Ads to Make.com using MCP and HireOtto. Automate reports, search terms reviews, daily audits, PMax checks, and PPC workflows.

Suyash Chaudhari

May 13, 2026

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6 min read

How to Connect Google Ads to ChatGPT Using MCP

Turn ChatGPT into a practical Google Ads workspace for reports, audits, search terms, campaign edits, PMax checks, and CSV exports.

Suyash Chaudhari

May 12, 2026

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5 min read

How to Connect Google Ads to Claude Using MCP

A simple setup guide to manage Google Ads in plain English - without Google Cloud, JSON files, or terminal work.

Suyash Chaudhari

May 11, 2026

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17 min read

Google Ads MCP: The Complete Guide for PPC Operators

How AI-native PPC teams can manage Google Ads through Claude, ChatGPT, Make, and other AI tools - without living inside the dashboard.

Suyash Chaudhari

Jul 10, 2025

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5 min read

Category Entry Points: Win Before Google & ChatGPT

Stop spraying ads everywhere. Start building memory networks that convert when buyers are ready.

Suyash Chaudhari

Google Search Ads

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Jun 25, 2025

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8 min read

Google Search Ads Copy & Extensions for B2B SaaS Founders

The 80/20 playbook for B2B SaaS founders and solo/lean-team marketers to write ads that convert BOFU searchers into customers, not just traffic into vanity metrics.

Suyash Chaudhari

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