Practical notes on paid media, AI workflows, and the future of marketing operations.
May 15, 2026
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8 min read
Find wasted spend, spot high-intent queries, and turn messy search terms into action without living inside the Google Ads UI.
May 14, 2026
6 min read
Catch pacing issues, wasted search terms, and small leaks before they become expensive “why is spend weird?” meetings.
May 11, 2026
17 min read
How AI-native PPC teams can manage Google Ads through Claude, ChatGPT, Make, and other AI tools - without living inside the dashboard.
Aug 16, 2026
A review-first workflow for planning the campaign, choosing channels, assembling creative, and making controlled updates from an AI assistant.
Aug 15, 2026
Yes – but “automatic” can mean anything from a reviewed tool call to an unattended rule. The control model matters more than the AI label.
Aug 14, 2026
A practical account-profile strategy for agencies working across separate Google users and nested manager accounts.
Aug 13, 2026
7 min read
Choose the right Google Ads asset for the job, then combine all three without repeating the same message.
Product Updates
Aug 12, 2026
4 min read
Daily, weekly, and account-level Google Ads reviews now have separate jobs. GA4 reporting is live in beta too.
A practical workflow for reading sitelink, callout, structured snippet, call, and price asset reports without mistaking association metrics for isolated creative lift.
