Practical notes on paid media, AI workflows, and the future of marketing operations.
May 15, 2026
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8 min read
Find wasted spend, spot high-intent queries, and turn messy search terms into action without living inside the Google Ads UI.
May 14, 2026
6 min read
Catch pacing issues, wasted search terms, and small leaks before they become expensive “why is spend weird?” meetings.
May 11, 2026
17 min read
How AI-native PPC teams can manage Google Ads through Claude, ChatGPT, Make, and other AI tools - without living inside the dashboard.
Jul 22, 2026
7 min read
A practical AI workflow for tracing budget, bidding, status, ad, and keyword edits – without reading an account log line by line.
Product Updates
Jul 21, 2026
2 min read
Inspect GTM, create or import conversions, and clean up shared negative keyword lists from your AI assistant.
A practical guide to diagnosing lost visibility, separating budget problems from rank problems, and deciding whether more reach is actually worth buying.
Jul 20, 2026
A practical workflow for discovering, qualifying, clustering, and exporting Google Ads keywords with real Keyword Planner data – not invented search volumes.
Jul 19, 2026
A practical workflow for auditing, creating, linking, reusing, and reporting on sitelinks, callouts, structured snippets, call assets, and price assets.
Jul 18, 2026
A practical, review-first workflow for building, auditing, and improving PMax without surrendering judgment to the algorithm.
