Practical notes on paid media, AI workflows, and the future of marketing operations.
May 15, 2026
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8 min read
Find wasted spend, spot high-intent queries, and turn messy search terms into action without living inside the Google Ads UI.
May 14, 2026
6 min read
Catch pacing issues, wasted search terms, and small leaks before they become expensive “why is spend weird?” meetings.
May 11, 2026
17 min read
How AI-native PPC teams can manage Google Ads through Claude, ChatGPT, Make, and other AI tools - without living inside the dashboard.
Oct 24, 2026
7 min read
AI will do more of the retrieval, drafting, and execution. The operator’s leverage moves to framing the problem, challenging the evidence, approving the decision, and verifying the result.
Oct 23, 2026
A practical decision tree for separating reporting lag, measurement failure, traffic loss, conversion-rate decline, mix shifts, and recent account changes before you touch bids or budgets.
Google Ads
Oct 22, 2026
A review-first workflow for fixing URL tracking without breaking landing pages, losing parameters, or creating invisible overrides.
Oct 21, 2026
A review-first workflow for choosing the right goal, validating measurement, building the campaign, and approving it before launch.
Oct 20, 2026
Use segment reports to find the next question – not manufacture a list of audiences to exclude.
LinkedIn Ads
Oct 19, 2026
5 min read
Turn an approved change list into controlled batches – with a clear result for every object.
