Practical notes on paid media, AI workflows, and the future of marketing operations.
May 15, 2026
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8 min read
Find wasted spend, spot high-intent queries, and turn messy search terms into action without living inside the Google Ads UI.
May 14, 2026
6 min read
Catch pacing issues, wasted search terms, and small leaks before they become expensive “why is spend weird?” meetings.
May 11, 2026
17 min read
How AI-native PPC teams can manage Google Ads through Claude, ChatGPT, Make, and other AI tools - without living inside the dashboard.
Oct 23, 2026
7 min read
A practical decision tree for separating reporting lag, measurement failure, traffic loss, conversion-rate decline, mix shifts, and recent account changes before you touch bids or budgets.
Google Ads
Oct 22, 2026
A review-first workflow for fixing URL tracking without breaking landing pages, losing parameters, or creating invisible overrides.
Oct 21, 2026
A review-first workflow for choosing the right goal, validating measurement, building the campaign, and approving it before launch.
Oct 20, 2026
Use segment reports to find the next question – not manufacture a list of audiences to exclude.
LinkedIn Ads
Oct 19, 2026
5 min read
Turn an approved change list into controlled batches – with a clear result for every object.
Search Console
+2
Bring Google Ads, Search Console, and GA4 into one decision brief – without inventing a single customer journey from three different reports.
