Practical notes on paid media, AI workflows, and the future of marketing operations.
May 15, 2026
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8 min read
Find wasted spend, spot high-intent queries, and turn messy search terms into action without living inside the Google Ads UI.
May 14, 2026
6 min read
Catch pacing issues, wasted search terms, and small leaks before they become expensive “why is spend weird?” meetings.
May 11, 2026
17 min read
How AI-native PPC teams can manage Google Ads through Claude, ChatGPT, Make, and other AI tools - without living inside the dashboard.
LinkedIn Ads
Oct 9, 2026
7 min read
Use Google Ads search terms and Search Console queries as voice-of-customer evidence, then translate the patterns into LinkedIn hooks, proof, and creative tests.
A review-first workflow for changing budgets, dates, targeting, status, and creatives without turning a convenient prompt into an expensive mistake.
Oct 2, 2026
A practical Media Library workflow for finding the right asset, avoiding duplicate uploads, and carrying an approved image into a draft ad.
Tag Manager
Oct 1, 2026
Build a reviewable map of what should fire, what can stop it, and what still needs runtime validation – without editing the container.
Search Console
Use AI to interpret Search Console’s indexed evidence quickly – without confusing it with a live crawl or an indexing request.
Google Analytics
Sep 29, 2026
Use the rolling realtime window to confirm recent users and events after a launch – without mistaking a live snapshot for historical analysis.
