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PPC Field Notes

Practical notes on paid media, AI workflows, and the future of marketing operations.

Featured

How to Analyze Google Ads Search Terms with AI

May 15, 2026

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8 min read

How to Analyze Google Ads Search Terms with AI

Find wasted spend, spot high-intent queries, and turn messy search terms into action without living inside the Google Ads UI.

Suyash Chaudhari
Suyash Chaudhari
How to Run a Daily Google Ads Ops Audit with AI

May 14, 2026

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6 min read

How to Run a Daily Google Ads Ops Audit with AI

Catch pacing issues, wasted search terms, and small leaks before they become expensive “why is spend weird?” meetings.

Suyash Chaudhari
Suyash Chaudhari
Google Ads MCP: The Complete Guide for PPC Operators

May 11, 2026

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17 min read

Google Ads MCP: The Complete Guide for PPC Operators

How AI-native PPC teams can manage Google Ads through Claude, ChatGPT, Make, and other AI tools - without living inside the dashboard.

Suyash Chaudhari
Suyash Chaudhari

Articles

LinkedIn Ads

+1

LinkedIn Ads vs Google Ads for B2B: How to Use Both Together

Sep 28, 2026

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8 min read

LinkedIn Ads vs Google Ads for B2B: How to Use Both Together

Use Google Search to capture declared demand and LinkedIn Ads to reach the buying committee before, between, and around searches. The strategy works only when each channel has a distinct job and both report to the same revenue outcome.

Suyash Chaudhari
Suyash Chaudhari

Google Analytics

+2

Clicks but No Conversions? How to Diagnose the Tracking Chain with AI

Sep 27, 2026

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7 min read

Clicks but No Conversions? How to Diagnose the Tracking Chain with AI

Trace the signal from ad click to landing page, tag, analytics, conversion action, and CRM before changing the campaign.

Suyash Chaudhari
Suyash Chaudhari

LinkedIn Ads

How to Create a LinkedIn Lead Generation Campaign with AI

Sep 26, 2026

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7 min read

How to Create a LinkedIn Lead Generation Campaign with AI

Use AI to validate the audience, prepare the draft campaign, and coordinate the handoff from LinkedIn Lead Gen Form to CRM – without automating the human review gates.

Suyash Chaudhari
Suyash Chaudhari

LinkedIn Ads

How to Build a LinkedIn Ads Client Report with AI

Sep 25, 2026

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6 min read

How to Build a LinkedIn Ads Client Report with AI

Turn LinkedIn campaign data into a concise client report that explains performance, uncertainty, and the decisions that follow.

Suyash Chaudhari
Suyash Chaudhari

LinkedIn Ads

LinkedIn Ads is now live in HireOtto

Sep 24, 2026

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4 min read

LinkedIn Ads is now live in HireOtto

Analyze performance, research audiences, manage campaigns, and build LinkedIn Ads from your AI assistant.

Suyash Chaudhari
Suyash Chaudhari

Google Ads

How to Find New Keyword Opportunities from Converting Search Terms

Sep 24, 2026

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7 min read

How to Find New Keyword Opportunities from Converting Search Terms

Turn real paid-search queries into controlled keyword tests – without promoting every term that happens to record a conversion.

Suyash Chaudhari
Suyash Chaudhari
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PPC Field Notes

Practical notes on paid media, AI workflows, and the future of marketing operations.

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