Practical notes on paid media, AI workflows, and the future of marketing operations.
May 15, 2026
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8 min read
Find wasted spend, spot high-intent queries, and turn messy search terms into action without living inside the Google Ads UI.
May 14, 2026
6 min read
Catch pacing issues, wasted search terms, and small leaks before they become expensive “why is spend weird?” meetings.
May 11, 2026
17 min read
How AI-native PPC teams can manage Google Ads through Claude, ChatGPT, Make, and other AI tools - without living inside the dashboard.
LinkedIn Ads
Oct 19, 2026
5 min read
Turn an approved change list into controlled batches – with a clear result for every object.
Search Console
+2
Bring Google Ads, Search Console, and GA4 into one decision brief – without inventing a single customer journey from three different reports.
Oct 17, 2026
The advantage is not more AI output. It is broader review coverage, clearer ownership, and less work lost between finding a problem and resolving it.
Oct 16, 2026
Dashboards will remain useful evidence surfaces. They just should not be the place where every investigation, handoff, decision, and approved change has to begin.
Google Ads
Oct 15, 2026
Choose the access boundary your PPC workflow needs – not the longest feature list.
Oct 14, 2026
A practical workflow for separating traffic mix, visibility, targeting, and ad-message problems before you rewrite anything.
