Practical notes on paid media, AI workflows, and the future of marketing operations.
May 15, 2026
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8 min read
Find wasted spend, spot high-intent queries, and turn messy search terms into action without living inside the Google Ads UI.
May 14, 2026
6 min read
Catch pacing issues, wasted search terms, and small leaks before they become expensive “why is spend weird?” meetings.
May 11, 2026
17 min read
How AI-native PPC teams can manage Google Ads through Claude, ChatGPT, Make, and other AI tools - without living inside the dashboard.
Product Updates
Jun 9, 2026
1 min read
HireOtto now supports full Demand Gen campaign management — campaign setup, channel controls, asset creation, and ads across YouTube, Discover, Gmail, and Display.
May 28, 2026
Learn how to use AI to create Google Ads negative keyword lists, filter low-intent searches, review search terms, and add approved negatives safely with HireOtto.
May 27, 2026
3 min read
Most Google Ads MCP servers never fixed it. Here's what I did instead.
May 21, 2026
HireOtto now supports deeper Google Ads optimization workflows around campaign budgets, bidding strategies, and conversion actions.
