Practical notes on paid media, AI workflows, and the future of marketing operations.
May 15, 2026
•
8 min read
Find wasted spend, spot high-intent queries, and turn messy search terms into action without living inside the Google Ads UI.
May 14, 2026
6 min read
Catch pacing issues, wasted search terms, and small leaks before they become expensive “why is spend weird?” meetings.
May 11, 2026
17 min read
How AI-native PPC teams can manage Google Ads through Claude, ChatGPT, Make, and other AI tools - without living inside the dashboard.
Aug 7, 2026
Build better starting signals, attach them to the right asset groups, and review them without mistaking signals for targeting.
7 min read
A review-first workflow for finding stale, duplicated, misclassified, and bidding-critical conversion actions before they distort reporting or optimization.
Aug 5, 2026
A practical checklist for evaluating OAuth permissions, MCP servers, AI clients, and change controls before you connect an advertising account.
Aug 4, 2026
A practical, review-first workflow for changing spend controls, campaign bidding, portfolio strategies, and Manual CPC bids without editing the wrong layer.
Aug 3, 2026
Turn raw PMax queries into useful exclusions, stronger search themes, and better creative decisions – without treating every odd query as wasted spend.
Aug 2, 2026
Compare asset groups, diagnose weak creative, and decide what to improve – without mistaking every higher-CPA group for a failure.
