Practical notes on paid media, AI workflows, and the future of marketing operations.
May 15, 2026
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8 min read
Find wasted spend, spot high-intent queries, and turn messy search terms into action without living inside the Google Ads UI.
May 14, 2026
6 min read
Catch pacing issues, wasted search terms, and small leaks before they become expensive “why is spend weird?” meetings.
May 11, 2026
17 min read
How AI-native PPC teams can manage Google Ads through Claude, ChatGPT, Make, and other AI tools - without living inside the dashboard.
Product Updates
May 21, 2026
1 min read
HireOtto now supports deeper Google Ads optimization workflows around campaign budgets, bidding strategies, and conversion actions.
9 min read
A practical guide for PPC agencies using AI to audit, report, fix, and manage Google Ads accounts from one conversational workflow.
May 13, 2026
A practical workflow for pulling campaign, keyword, search terms, geo, device, and impression share reports in plain English - and acting on them without getting lost in the Google Ads UI.
10 min read
A practical workflow to find broken settings, wasted spend, weak ads, and visibility gaps — without turning your afternoon into dashboard archaeology.
