Practical notes on paid media, AI workflows, and the future of marketing operations.
May 15, 2026
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8 min read
Find wasted spend, spot high-intent queries, and turn messy search terms into action without living inside the Google Ads UI.
May 14, 2026
6 min read
Catch pacing issues, wasted search terms, and small leaks before they become expensive “why is spend weird?” meetings.
May 11, 2026
17 min read
How AI-native PPC teams can manage Google Ads through Claude, ChatGPT, Make, and other AI tools - without living inside the dashboard.
9 min read
A practical guide for PPC agencies using AI to audit, report, fix, and manage Google Ads accounts from one conversational workflow.
May 13, 2026
A practical workflow for pulling campaign, keyword, search terms, geo, device, and impression share reports in plain English - and acting on them without getting lost in the Google Ads UI.
10 min read
A practical workflow to find broken settings, wasted spend, weak ads, and visibility gaps — without turning your afternoon into dashboard archaeology.
Learn how to connect Google Ads to Make.com using MCP and HireOtto. Automate reports, search terms reviews, daily audits, PMax checks, and PPC workflows.
