Practical notes on paid media, AI workflows, and the future of marketing operations.
May 15, 2026
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8 min read
Find wasted spend, spot high-intent queries, and turn messy search terms into action without living inside the Google Ads UI.
May 14, 2026
6 min read
Catch pacing issues, wasted search terms, and small leaks before they become expensive “why is spend weird?” meetings.
May 11, 2026
17 min read
How AI-native PPC teams can manage Google Ads through Claude, ChatGPT, Make, and other AI tools - without living inside the dashboard.
Google Ads
Nov 5, 2026
The API is Google’s programmatic engine. MCP is the standard interface that lets an AI client discover and use selected capabilities.
Nov 4, 2026
5 min read
The useful PPC stack is not dashboard or agent. It is monitoring, investigation, approval, action, and verification – with the right interface at each step.
Nov 3, 2026
Analysis without action is just a faster way to build another task list.
Nov 2, 2026
7 min read
A practical framework for permissions, approvals, data handling, and safer AI-assisted campaign changes.
Nov 1, 2026
A practical comparison of setup, control, maintenance, capabilities, and total cost for marketers and technical teams.
Oct 31, 2026
What you approve, what HireOtto can access, and the controls that remain in your hands.
