Practical notes on paid media, AI workflows, and the future of marketing operations.
May 15, 2026
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8 min read
Find wasted spend, spot high-intent queries, and turn messy search terms into action without living inside the Google Ads UI.
May 14, 2026
6 min read
Catch pacing issues, wasted search terms, and small leaks before they become expensive “why is spend weird?” meetings.
May 11, 2026
17 min read
How AI-native PPC teams can manage Google Ads through Claude, ChatGPT, Make, and other AI tools - without living inside the dashboard.
Oct 16, 2026
5 min read
Dashboards will remain useful evidence surfaces. They just should not be the place where every investigation, handoff, decision, and approved change has to begin.
Google Ads
Oct 15, 2026
Choose the access boundary your PPC workflow needs – not the longest feature list.
Oct 14, 2026
A practical workflow for separating traffic mix, visibility, targeting, and ad-message problems before you rewrite anything.
Oct 13, 2026
7 min read
A practical workflow to separate normal budget pacing from costly changes in clicks, CPC, traffic mix, bidding, or settings – before you start cutting budgets.
A falling ROAS is usually a traffic-cost problem, a conversion-rate problem, a value-per-conversion problem, or a measurement problem. Diagnose the layer before changing bids.
A rising CPA is usually a cost problem, a conversion problem, or a measurement problem. Diagnose the layer before changing bids.
