Practical notes on paid media, AI workflows, and the future of marketing operations.
May 15, 2026
•
8 min read
Find wasted spend, spot high-intent queries, and turn messy search terms into action without living inside the Google Ads UI.
May 14, 2026
6 min read
Catch pacing issues, wasted search terms, and small leaks before they become expensive “why is spend weird?” meetings.
May 11, 2026
17 min read
How AI-native PPC teams can manage Google Ads through Claude, ChatGPT, Make, and other AI tools - without living inside the dashboard.
Nov 1, 2026
A practical comparison of setup, control, maintenance, capabilities, and total cost for marketers and technical teams.
Google Ads
Oct 31, 2026
5 min read
What you approve, what HireOtto can access, and the controls that remain in your hands.
Oct 30, 2026
7 min read
A supervised operating playbook for using Claude to inspect accounts, build decision queues, prepare client briefs, and execute approved Google Ads changes.
Search Console
Oct 29, 2026
Use three views – queries, pages, and query–page pairs – to move from organic-search data to a defensible action list.
Oct 28, 2026
Enterprise-grade PPC is a system of controls, not a headcount milestone.
Oct 27, 2026
A practical pre-launch and first-72-hours QA guide for PPC operators.
