PPC Field Notes

Practical notes on paid media, AI workflows, and the future of marketing operations.

Featured

How to Analyze Google Ads Search Terms with AI

May 15, 2026

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8 min read

How to Analyze Google Ads Search Terms with AI

Find wasted spend, spot high-intent queries, and turn messy search terms into action without living inside the Google Ads UI.

Suyash Chaudhari

How to Run a Daily Google Ads Ops Audit with AI

May 14, 2026

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6 min read

How to Run a Daily Google Ads Ops Audit with AI

Catch pacing issues, wasted search terms, and small leaks before they become expensive “why is spend weird?” meetings.

Suyash Chaudhari

Google Ads MCP: The Complete Guide for PPC Operators

May 11, 2026

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17 min read

Google Ads MCP: The Complete Guide for PPC Operators

How AI-native PPC teams can manage Google Ads through Claude, ChatGPT, Make, and other AI tools - without living inside the dashboard.

Suyash Chaudhari

Articles

LinkedIn Ads

Aug 26, 2026

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5 min read

Why Is My LinkedIn Ads Campaign Not Delivering? Diagnose It with AI

A layer-by-layer workflow for separating eligibility blockers from auction underdelivery before you change budgets, bids, targeting, or creative.

Suyash Chaudhari

LinkedIn Ads

How to Create LinkedIn Single-Image Ads with AI

Aug 25, 2026

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6 min read

How to Create LinkedIn Single-Image Ads with AI

A review-first workflow for turning approved copy and images into draft LinkedIn ads – without inventing IDs, losing accessibility text, or launching the wrong creative.

Suyash Chaudhari

LinkedIn Ads

How to Analyze Google Ads Impression Share with AI

Aug 24, 2026

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7 min read

How to Analyze Google Ads Impression Share with AI

Turn an ICP into real LinkedIn targeting values, valid audience logic, a size estimate, and a review-ready ad set.

Suyash Chaudhari

How to Analyze LinkedIn Ads Performance with AI

Aug 24, 2026

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7 min read

How to Analyze LinkedIn Ads Performance with AI

A practical reporting workflow for moving from account totals to campaign, ad-set, creative, and professional-demographic decisions – without mistaking a dashboard metric for an answer.

Suyash Chaudhari

LinkedIn Ads

Aug 22, 2026

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7 min read

How to Build a LinkedIn Ads Campaign with AI

A review-first workflow for turning a campaign brief into valid targeting, a sized audience, and a draft campaign group, ad set, and single-image ad.

Suyash Chaudhari

LinkedIn Ads

Aug 21, 2026

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7 min read

How to Connect LinkedIn Ads to Claude and ChatGPT Using MCP

Add HireOtto’s hosted LinkedIn Ads server, authorize Campaign Manager, confirm your account permissions, and run a safe first workflow – without building a LinkedIn developer app.

Suyash Chaudhari