Practical notes on paid media, AI workflows, and the future of marketing operations.
May 15, 2026
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8 min read
Find wasted spend, spot high-intent queries, and turn messy search terms into action without living inside the Google Ads UI.
May 14, 2026
6 min read
Catch pacing issues, wasted search terms, and small leaks before they become expensive “why is spend weird?” meetings.
May 11, 2026
17 min read
How AI-native PPC teams can manage Google Ads through Claude, ChatGPT, Make, and other AI tools - without living inside the dashboard.
Product Updates
Aug 12, 2026
4 min read
Daily, weekly, and account-level Google Ads reviews now have separate jobs. GA4 reporting is live in beta too.
A practical workflow for reading sitelink, callout, structured snippet, call, and price asset reports without mistaking association metrics for isolated creative lift.
Aug 11, 2026
7 min read
A review-first workflow for writing, creating, associating, scheduling and measuring callouts without filling your ads with interchangeable claims.
Aug 10, 2026
A review-first workflow for planning, creating, associating, replacing and measuring sitelink assets without losing track of where they can serve.
Aug 9, 2026
Build custom Google Ads reports in plain English, inspect the query before it runs, and avoid the field and segmentation mistakes that quietly break totals.
Aug 8, 2026
A practical comparison of setup, reporting, campaign actions, control, and maintenance – not a winner-takes-all verdict.
