First Principles Marketing

Insights from Suyash, creator of Otto – the paid-search AI agent.

Category Entry Points: Win Before Google & ChatGPT

Jul 10, 2025

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5 min read

Category Entry Points: Win Before Google & ChatGPT

Stop spraying ads everywhere. Start building memory networks that convert when buyers are ready.

Suyash Chaudhari

Google Search Ads

Jun 25, 2025

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8 min read

Google Search Ads Copy & Extensions for B2B SaaS Founders

The 80/20 playbook for B2B SaaS founders and solo/lean-team marketers to write ads that convert BOFU searchers into customers, not just traffic into vanity metrics.

Suyash Chaudhari

Leverage

Jun 24, 2025

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8 min read

Small Teams, Enterprise Power: Why Less Coordination = More Leverage

The AI adoption paradox: why the same tools that should democratize capability actually amplify small-team advantages.

Suyash Chaudhari

The Lean Velocity Loop: How Small Teams Outmaneuver Big Budgets

Jun 21, 2025

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5 min read

The Lean Velocity Loop: How Small Teams Outmaneuver Big Budgets

Why your two-person marketing team can move faster than enterprise competitors - if you know the pattern.

Suyash Chaudhari

Taste

Jun 13, 2025

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5 min read

Clicks Are Cheap; Taste Wins Wallets

Content is infinite, attention isn't. Marketers who master taste will define the next era.

Suyash Chaudhari

Centaur

Jun 4, 2025

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7 min read

Centaur State of Play: Why Human+ AI Beats Either Alone

Still staging a cage‐match between people and robots? That ended in the ’90s. The 2025 edge belongs to the centaur – a strategist riding a herd of specialised AI agents.

Suyash Chaudhari