PPC Field Notes

Practical notes on paid media, AI workflows, and the future of marketing operations.

Articles

Jun 29, 2026

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5 min read

How to Analyze Google Search Console Data with AI

Pull organic reports, find high-impression low-CTR gaps, and discover paid keyword opportunities using Google Search Console MCP – without leaving your AI assistant.

Suyash Chaudhari

Search Console

Jun 29, 2026

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12 min read

Google Search Console MCP: The Complete Guide for PPC Operators

How to pull organic search data, find paid keyword opportunities, check URL indexing, and connect Search Console to your AI workflow - without switching tabs.

Suyash Chaudhari

Product Updates

Jun 26, 2026

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1 min read

New in HireOtto: Google Search Console support

Organic queries, page performance, country/device breakdowns, and indexing checks — now in your AI workflow. Included in your current plan.

Suyash Chaudhari

Product Updates

Jun 9, 2026

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1 min read

New in HireOtto: Demand Gen Campaigns

HireOtto now supports full Demand Gen campaign management — campaign setup, channel controls, asset creation, and ads across YouTube, Discover, Gmail, and Display.

Suyash Chaudhari

May 28, 2026

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6 min read

How to Manage Google Ads Negative Keywords with AI

Learn how to use AI to create Google Ads negative keyword lists, filter low-intent searches, review search terms, and add approved negatives safely with HireOtto.

Suyash Chaudhari

May 27, 2026

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3 min read

How HireOtto handles data so your AI doesn't lose the plot

Most Google Ads MCP servers never fixed it. Here's what I did instead.

Suyash Chaudhari

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