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Dive into a collection of past posts and rediscover timeless content.
How to Analyze Performance Max Search Terms with AI

Aug 3, 2026

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8 min read

How to Analyze Performance Max Search Terms with AI

Turn raw PMax queries into useful exclusions, stronger search themes, and better creative decisions – without treating every odd query as wasted spend.

Suyash Chaudhari
Suyash Chaudhari
How to Analyze Performance Max Asset Group Performance with AI

Aug 2, 2026

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7 min read

How to Analyze Performance Max Asset Group Performance with AI

Compare asset groups, diagnose weak creative, and decide what to improve – without mistaking every higher-CPA group for a failure.

Suyash Chaudhari
Suyash Chaudhari
How to Add Keywords to Google Ads with the Right Match Types

Aug 1, 2026

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6 min read

How to Add Keywords to Google Ads with the Right Match Types

A review-first workflow for choosing broad, phrase, and exact match – then adding approved keywords from your AI assistant without losing control of targeting.

Suyash Chaudhari
Suyash Chaudhari
How to Create Responsive Search Ads with AI

Jul 23, 2026

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8 min read

How to Create Responsive Search Ads with AI

A BOFU framework for using AI to write, pin, and launch RSA copy with message match – not 15 variations of the same headline.

Suyash Chaudhari
Suyash Chaudhari
Google Ads Change History: See What Changed and Who Changed It

Jul 22, 2026

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7 min read

Google Ads Change History: See What Changed and Who Changed It

A practical AI workflow for tracing budget, bidding, status, ad, and keyword edits – without reading an account log line by line.

Suyash Chaudhari
Suyash Chaudhari

Product Updates

New in HireOtto: Tag Manager, conversion setup, and negative-list cleanup

Jul 21, 2026

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2 min read

New in HireOtto: Tag Manager, conversion setup, and negative-list cleanup

Inspect GTM, create or import conversions, and clean up shared negative keyword lists from your AI assistant.

Suyash Chaudhari
Suyash Chaudhari
How to Analyze Google Ads Impression Share with AI

Jul 21, 2026

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6 min read

How to Analyze Google Ads Impression Share with AI

A practical guide to diagnosing lost visibility, separating budget problems from rank problems, and deciding whether more reach is actually worth buying.

Suyash Chaudhari
Suyash Chaudhari
How to Do Google Ads Keyword Research with AI

Jul 20, 2026

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6 min read

How to Do Google Ads Keyword Research with AI

A practical workflow for discovering, qualifying, clustering, and exporting Google Ads keywords with real Keyword Planner data – not invented search volumes.

Suyash Chaudhari
Suyash Chaudhari
How to Manage Google Ads Assets (Extensions) with AI

Jul 19, 2026

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8 min read

How to Manage Google Ads Assets (Extensions) with AI

A practical workflow for auditing, creating, linking, reusing, and reporting on sitelinks, callouts, structured snippets, call assets, and price assets.

Suyash Chaudhari
Suyash Chaudhari
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PPC Field Notes

Practical notes on paid media, AI workflows, and the future of marketing operations.

© 2026 PPC Field Notes.
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