Solo-parenting a Google Ads MCP server called HireOtto
Google Ads
Oct 31, 2026
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5 min read
What you approve, what HireOtto can access, and the controls that remain in your hands.
Oct 30, 2026
7 min read
A supervised operating playbook for using Claude to inspect accounts, build decision queues, prepare client briefs, and execute approved Google Ads changes.
Search Console
Oct 29, 2026
Use three views – queries, pages, and query–page pairs – to move from organic-search data to a defensible action list.
Oct 28, 2026
6 min read
Enterprise-grade PPC is a system of controls, not a headcount milestone.
Oct 27, 2026
8 min read
A practical pre-launch and first-72-hours QA guide for PPC operators.
Oct 24, 2026
AI will do more of the retrieval, drafting, and execution. The operator’s leverage moves to framing the problem, challenging the evidence, approving the decision, and verifying the result.
Oct 23, 2026
A practical decision tree for separating reporting lag, measurement failure, traffic loss, conversion-rate decline, mix shifts, and recent account changes before you touch bids or budgets.
Oct 22, 2026
A review-first workflow for fixing URL tracking without breaking landing pages, losing parameters, or creating invisible overrides.
Oct 21, 2026
A review-first workflow for choosing the right goal, validating measurement, building the campaign, and approving it before launch.
Oct 20, 2026
Use segment reports to find the next question – not manufacture a list of audiences to exclude.
LinkedIn Ads
Oct 19, 2026
Turn an approved change list into controlled batches – with a clear result for every object.
+2
Bring Google Ads, Search Console, and GA4 into one decision brief – without inventing a single customer journey from three different reports.
Oct 17, 2026
The advantage is not more AI output. It is broader review coverage, clearer ownership, and less work lost between finding a problem and resolving it.
Oct 16, 2026
Dashboards will remain useful evidence surfaces. They just should not be the place where every investigation, handoff, decision, and approved change has to begin.
Oct 15, 2026
Choose the access boundary your PPC workflow needs – not the longest feature list.
Oct 14, 2026
A practical workflow for separating traffic mix, visibility, targeting, and ad-message problems before you rewrite anything.
Oct 13, 2026
A practical workflow to separate normal budget pacing from costly changes in clicks, CPC, traffic mix, bidding, or settings – before you start cutting budgets.
A falling ROAS is usually a traffic-cost problem, a conversion-rate problem, a value-per-conversion problem, or a measurement problem. Diagnose the layer before changing bids.
A rising CPA is usually a cost problem, a conversion problem, or a measurement problem. Diagnose the layer before changing bids.
Oct 12, 2026
A rising average CPC is a symptom. Use account evidence to determine whether the cause is auction pressure, a traffic-mix shift, a bidding change, or simply a healthier set of clicks.
A practical workflow to find every affected ad, separate copy problems from destination and policy issues, and fix the right layer before you appeal.
A practical workflow for separating rank loss from budget limits, then finding whether bids, relevance, landing pages, or auction context need attention.
A practical, evidence-first workflow for separating account blocks, eligibility gaps, bidding constraints, narrow demand, and auction pressure before changing anything.
Google has delayed the automatic DSA upgrade until February 2027. Use the extra time to preserve what works, remove weak traffic and landing pages, and define the controls you want before Google changes the campaign structure.
Use Search Console evidence to find the first layer that broke – without mistaking a post-migration correlation for a cause.
