Connecting Google Ads to Claude is now easy.
With HireOtto, you paste one MCP URL into Claude, authenticate with Google, and start working in plain English. No Google Cloud project. No JSON file gymnastics. No terminal cosplay.
That matters for three reasons:
Setup is fast. It takes under a minute in a normal case.
It’s not read-only. You can inspect, report, and make changes.
It keeps you in one workflow. Claude becomes your PPC workbench.
That’s the real shift.
You’re not opening Claude and the Google Ads UI and three export tabs and a headache. You stay in one place and tell the system what you want done.
In short: Claude becomes the operator. HireOtto is the bridge. Google Ads is the system underneath.
First, what MCP actually means
MCP stands for Model Context Protocol.
You can think of it like a universal adapter.
Claude is the brain.
Google Ads is the machine.
MCP is the wiring that lets the brain use the machine.
Without that wiring, Claude can give advice.
With it, Claude can actually do the work.
What you need
Before you start, have these ready:
A Claude account
A Google account with access to your Google Ads account(s)
Your HireOtto MCP server URL:
https://googleads.hireotto.com/mcp
That’s it.
No developer setup is required. Which, frankly, is how it should have been all along.
Step 1: Add HireOtto as an MCP server in Claude
Inside Claude, go to the area where you add tools, integrations, or MCP servers. The exact label may change as Claude evolves, but the flow is the same.
Add a new MCP server and use this URL:
https://googleads.hireotto.com/mcp
Once saved, Claude can see HireOtto as a connected tool layer for Google Ads.
Why this step matters
This is what gives Claude access to Google Ads actions like:
authentication
account discovery
campaign reporting
search term analysis
campaign creation
Performance Max management
extensions/assets
CSV exports
Step 2: Authenticate your Google Ads account
Now ask Claude to authenticate Google Ads.
Use a prompt like:
Connect my Google Ads account using HireOtto.Claude should trigger the authentication step and return an OAuth link.
Open that link.
Log into the Google account that has Google Ads access.
Approve the requested permissions.
Select and Save the accounts you want to work on.
Once that’s done, Claude can talk to your Google Ads account through HireOtto.
Important note
Use the right Google login.
A lot of “this didn’t work” issues are really “I authenticated the wrong Gmail.” A classic.
Step 3: Confirm that Claude can see your accounts
After authentication, ask Claude:
List my accessible Google Ads accounts.This is the fastest sanity check.
If the connection worked, Claude should return the accounts available through that Google login.
This step matters because it confirms two things:
the OAuth flow succeeded
the correct Google account has access
If you manage multiple accounts, this is your “green light” moment.
Step 4: Start with a safe read action
Before making changes, do one simple read-only task.
For example:
Show me my campaigns for account [customer ID].Or:
Pull campaign performance for the last 30 days for account [customer ID].Or:
Show me search terms for the last 30 days, sorted by spend.This helps you confirm that:
Claude can access the account you want
the data is returning correctly
your workflow feels natural before you start editing anything
It’s like testing the brakes before taking the car onto the highway. Less dramatic, hopefully.
Step 5: Move from reporting to action
Once the basics work, you can start using Claude for actual PPC operations.
Here are the main things HireOtto supports inside Claude:
Account hygiene
You can check:
auto-tagging
auto-apply recommendations
disapproved ads
negative keyword coverage
Example prompt:
Audit this Google Ads account for hygiene issues. Check auto-tagging, auto-apply, disapproved ads, and negative keyword gaps.Performance reporting
You can pull:
campaign performance
ad group performance
keyword performance
search terms
geo performance
device performance
impression share
age performance
gender performance
conversion summaries
PMax reporting
CSV exports
Example prompt:
Pull a campaign performance report for the last 30 days and export it as CSV.Search campaign work
You can create and update:
campaigns
ad groups
responsive search ads
keywords
budgets
bidding settings
statuses
negative keyword lists
Example prompt:
Create a new Search campaign for [product/service] with a daily budget of [X], then create one ad group and draft responsive search ads.Search term analysis
This is one of the best use cases.
Example prompt:
Analyze search terms for the last 14 days and flag wasted spend, irrelevant queries, and candidates for negative keywords.That’s a task people still do by exporting sheets and squinting. Now it’s conversational.
Performance Max
You can manage:
PMax campaigns
asset groups
asset group assets
audience signals
search themes
PMax performance reporting
Example prompt:
Show me Performance Max asset group performance and identify weak asset groups by cost and conversions.Extensions / assets
You can work with:
sitelinks
callouts
structured snippets, call, price extensions
other extension asset workflows
Example prompt:
Create and link sitelink assets for this campaign based on these four landing pages.App campaigns
HireOtto also supports app campaign workflows.
That’s worth calling out because many tools stop at Search and call it a day.
Copy-paste starter prompts
If you want a fast start, these are good first prompts:
Setup
Connect my Google Ads account using HireOtto.Sanity check
List my accessible Google Ads accounts.Basic reporting
Show campaign performance for the last 30 days for account [customer ID].Search terms
Pull a search terms report for the last 30 days and highlight wasted spend.Account audit
Run a Google Ads hygiene audit for account [customer ID].Campaign build
Create a Search campaign for [offer] targeting [location] with a daily budget of [X].PMax
Show me PMax asset group performance for account [customer ID].CSV export
Export the keyword performance report for the last 30 days as CSV.What makes this better than the Google Ads UI?
The Google Ads UI is fine. It’s just not built for flow.
You still have to:
click through layers
remember where each report lives
export data manually
compare views mentally
switch between analysis and action
Claude plus HireOtto compresses that.
Instead of “where is this report?”
you ask, “show me poor-performing search terms.”
Instead of “how do I bulk review this?”
you ask, “find waste and suggest negatives.”
Instead of “let me open five tabs,”
you stay in one conversation.
That’s the bigger idea behind Google Ads MCP.
Not a prettier dashboard.
A different operating model.
Common issues to watch for
1. You authenticated the wrong Google account
This is the most common issue.
If Claude can’t see the account you want, re-run auth with the correct Google login.
2. Your Google login does not have Google Ads access
OAuth can succeed even if the account itself lacks the right access.
If needed, verify access inside Google Ads first.
3. You manage multiple Google logins
HireOtto supports multi-profile OAuth on the Agency plan.
That matters if your accounts live across different Google logins or MCC structures.
4. You’re jumping into write actions too quickly
Start with read actions first:
list accounts
list campaigns
pull reports
review search terms
Then move into edits once you trust the flow.
A little caution here saves cleanup later.
A simple first workflow to try
If you want one good first session inside Claude, do this:
connect Google Ads
list accessible accounts
pull last 30 days campaign performance
pull search terms
ask Claude to flag waste
ask for negative keyword suggestions
export the result as CSV
That’s enough to create an “aha” moment.
You’ll feel the difference quickly.
Final thought
The interesting part is not that Claude can “look at” Google Ads.
The interesting part is that Claude can now operate Google Ads with you.
That is what MCP changes.
And for PPC operators, that means less dashboard digging, less repetitive clicking, and more time spent on the work that actually matters.
Think more. Click less.
If you want to try it, connect HireOtto to Claude and start with one simple prompt:
List my accessible Google Ads accounts.That’s usually all it takes to see where this is going.
About Me
I’m Suyash – badminton junkie, ex‑GroupM ad‑ops grunt, first marketer at a B2B SaaS startup, and creator of Hiretto: Google Ads MCP Server.
My mission: think, so you can click less.
Let’s build leverage together.