New in HireOtto: Budgets, Bidding and Conversion Actions

HireOtto now supports deeper Google Ads optimization workflows around campaign budgets, bidding strategies, and conversion actions.

This is useful for accounts where optimization is not just “change one campaign budget.” It is often:

In other words: the kind of work that is important, but not exactly thrilling.

Manage campaign budgets

You can now use HireOtto to create and manage more budget workflows, including:

HireOtto now supports more portfolio bidding strategy workflows, including:

You can now update existing conversion action settings, including:

Show me all campaign budgets in account [CUSTOMER_ID] and tell me which campaigns are using each one.

Create a dedicated budget for campaign [CAMPAIGN_ID] with a daily amount of [AMOUNT].

Create a portfolio Maximize Conversion Value bidding strategy with a target ROAS of [TARGET_ROAS], then attach campaign [CAMPAIGN_ID] to it.

Move campaign [CAMPAIGN_ID] back from portfolio bidding to standard Maximize Conversions with a target CPA of [TARGET_CPA].

Update conversion action [CONVERSION_ACTION_ID] to use a default value of [VALUE] and set it as primary for goal.

If you try this on a real account, reply and tell me what worked — and what still feels clunky.

— Suyash
Founder, HireOtto
HireOtto.com