Search Console tells you exactly what people typed before visiting your site.
Not what you hoped they typed. Not what Google thinks matches your keywords. What they actually typed.
That is free keyword intelligence. Pre-qualified by real organic clicks.
The problem is that pulling and making sense of Search Console data is annoying. You open a second browser. Switch Google accounts. Filter by date. Try to remember what "search appearance" means. Export a spreadsheet. Open a third tab to look at the keywords you are already paying for.
By the time you are done, the insight has evaporated.
With HireOtto, you can pull organic search data, spot high-impression low-CTR opportunities, compare organic and paid coverage, and check URL indexing from the same AI conversation where you manage Google Ads.
No second browser. No tab rotation. No "where did Google move that filter?"
Table of Contents
Before you start: Search Console needs a separate connection
If you have already connected Google Ads to HireOtto, you still need to connect Search Console.
They are different Google products with separate permission flows.
Ask your AI assistant:
Connect my Google Search Console account.HireOtto returns an authentication link. Open it, choose the Google account that has Search Console access, and approve.
After that, list your properties:
Show me the Search Console sites I have access to.You will get back a list of site_url values. You will need these whenever you want to specify a property directly.
Domain properties look like sc-domain:example.com. URL-prefix properties look like https://www.example.com/. Both work.
Choose your output mode before you pull data
Search Console reports can return a lot of rows. Pick the right output mode first.
summary– top rows inline in chat. Good for quick checks.summary_and_csv– top rows inline plus a CSV export. Best for most analysis workflows.csv_only– CSV only, minimal inline data. Best for large pulls or spreadsheet work.
CSV download links expire. Download the file soon after it is generated.
Pull your top organic queries
This is the starting point for almost every useful workflow.
Show me the top organic search queries for my Search Console property for the last 28 days.
Include clicks, impressions, CTR, and average position.
Use output mode summary_and_csv.Once you have the report, use it.
Do not just read it. Ask the AI to work.
Which queries have high impressions but a CTR below 3%? List them sorted by impressions descending.Group these queries into themes: branded, competitor, problem-aware, informational, and commercial.High-impression, low-CTR queries are usually one of two things: a ranking gap (you're showing up but the title and meta description are weak) or a conversion opportunity (strong intent that a paid ad could capture immediately).
That is the crossover moment. Organic data pointing you toward paid action.
Find Google Ads keyword opportunities from organic data
This is the workflow most PPC operators skip.
The queries you rank for organically – or appear for but do not rank well – are intent signals with real data behind them.
Show me US organic queries containing "google ads" for the last 3 months.
Include clicks, impressions, CTR, and average position.
Export the full data.Then:
Analyze this list and identify queries that could be strong Google Ads keyword candidates.
Look for high-impression terms where position is below 5 or CTR is low – those are gaps where paid could win immediately.
Group by intent and suggest ad group themes.This matters because keyword research tools estimate search volume. Search Console gives you actual impressions from your property's real audience.
Same intent, but grounded in what the market is already showing you.
Page performance: which URLs are earning organic visibility
Knowing which queries bring traffic is useful. Knowing which pages drive it is operational.
Show me page performance for the last 28 days.
Include URL, clicks, impressions, CTR, and average position.
Split by country and device.
Export the full data.Follow-up questions that tend to be useful:
Which landing pages perform well in the US but have weak mobile CTR?Which pages get strong impressions but low CTR? These might need better titles or meta descriptions.Which pages are already strong organically and might not need additional paid budget?That last one is worth running before you plan a paid campaign. If a page already ranks position 1 organically for a high-intent query, putting paid spend behind it may not be the best use of budget. Or it may be – for query types where two results are better than one. The point is to decide with data, not assumptions.
Country and query filters
When you manage accounts that run across multiple markets, country-level data changes the picture.
Show me organic queries in India for the last 28 days.
Include clicks, impressions, CTR, and average position.Show me page performance in the UK for the last 3 months.
Give me top pages inline and export the full data.Query filters let you focus on a topic, product, or keyword family:
Show me non-brand queries containing "automation" for the last 3 months. Export the full data.Show me queries matching this pattern: "google ads|ppc|paid search" for the last 90 days.Use filtered reports when you want to move from raw data to action fast. The narrower the scope, the faster the classification.
Check whether a URL is indexed
Before you send paid traffic to a page, it is worth confirming Google has indexed it.
This is especially useful for new landing pages, updated pricing pages, or pages that have been recently moved.
Check if https://www.example.com/pricing is indexed in Google.If the URL does not belong to the property you have connected, you will get an error. Fix it by listing your available sites and using the correct site_url.
The Search Console + Google Ads workflow
This is where Search Console data gets genuinely useful for PPC operators.
Organic data tells you what is already working without paid support. Paid data tells you where you are spending. The gap between the two is where strategy lives.
A useful workflow:
Show me high-impression organic queries from Search Console where CTR is under 4% and average position is below 4.
These are queries where we show up organically but do not win the click reliably.
Export the full list.Then:
Cross-reference these against our active Google Ads keywords.
Flag queries where we are not running paid coverage.
Suggest which ones are strong enough to test as new keywords, and which ad group themes they belong to.Another version, focused on landing pages:
Show me organic page performance by device for the last 28 days.
Identify pages where mobile organic CTR is significantly lower than desktop.
These may need device-specific paid campaigns or different landing page experiences.You do not need to run two separate analyses. With HireOtto, you can pull Search Console data and Google Ads data in the same conversation and move between them without switching tools.
Sitemaps and search appearance
Two smaller checks worth knowing about.
Sitemaps: Useful when you want to confirm important XML sitemaps are present in Search Console.
Show me submitted sitemaps for my Search Console property.Search appearance: Search Console breaks down how your pages appeared in results – web results, images, videos, rich results, and more. The values available depend on your property.
Show me Search Console performance grouped by search appearance for the last 28 days.Run this before filtering by a specific search appearance type. The values can vary by property and over time, so it is worth checking what is available first.
Fresh and hourly data
For most reporting, use finalized data with a date range ending yesterday or earlier.
Use fresh data only when you need very recent Search Console performance – if something changed in the last day or two and you want a directional read.
Show me Search Console performance by date for the last 7 days, including fresh data if available.For hourly reporting:
Show me hourly Search Console performance for yesterday.Hourly data is incomplete and should be treated as directional, not final.
Where HireOtto fits
HireOtto is a Google Ads MCP server.
That means your AI assistant can pull and act on Google Ads data through natural language. Search Console support extends that to organic data – so you can move between paid and organic context without switching tools.
For Search Console specifically, that means you can:
Pull organic query and page performance reports
Filter by country, device, query, or date
Export full datasets to CSV
Identify high-impression, low-CTR opportunities
Cross-reference organic data against paid keyword coverage
Check URL indexing for landing pages
List sitemaps and search properties
Do all of this in the same conversation where you manage Google Ads
The final decision still belongs to the PPC operator. But the tab-switching does not have to.
Try HireOtto free and run your first Search Console report from Claude, ChatGPT, Make, or any MCP client.
Get started here: https://docs.hireotto.com/setup/connect-ai-tool
About Me
I’m Suyash – badminton junkie, ex‑GroupM ad‑ops grunt, first marketer at a B2B SaaS startup, and creator of Hiretto: Google Ads MCP Server.
My mission: think, so you can click less.
Let’s build leverage together.