First Principles Marketing
Insights from Suyash, creator of Otto – the paid-search AI agent.
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Five first-principles that free marketers to think, not click - starting with Leverage over Labor.
The 80/20 checklist for B2B SaaS founders and solo/lean-team marketers that locks crucial account settings before your first dollar leaves the Google Ads account.
Still staging a cage‐match between people and robots? That ended in the ’90s. The 2025 edge belongs to the centaur – a strategist riding a herd of specialised AI agents.
Stop spraying ads everywhere. Start building memory networks that convert when buyers are ready.
The 80/20 playbook for B2B SaaS founders and solo/lean-team marketers to write ads that convert BOFU searchers into customers, not just traffic into vanity metrics.
The AI adoption paradox: why the same tools that should democratize capability actually amplify small-team advantages.
Why your two-person marketing team can move faster than enterprise competitors - if you know the pattern.
Content is infinite, attention isn't. Marketers who master taste will define the next era.
The 80/20 keyword research method for B2B SaaS founders and solo/lean-team marketers that finds high-intent search terms without expensive tools or guesswork.
The 80/20 blueprint for B2B SaaS founders and solo/lean-team marketers to launch fast, control what matters and learn faster in Google Search Ads.
