FPM - Leverage over Labor

Marketing Isn’t Magic, It’s Physics. Once you understand the forces, signal vs. noise, friction vs. flow, feedback loops, and leverage (plus a few we’ll uncover together), you can build machines that do the heavy lifting while you focus on ideas.

This newsletter is where I share those machines: first‑principles frameworks, automations, and battle stories that free your calendar for creativity sprints and revenue moves.

Why This Matters

Picture Monday 9 a.m.: 37 tabs open, CPC creeping, boss pinging, coffee cooling. Hours disappear into bid tweaks while the real job, crafting stories customers remember, waits.

I’ve been there: cut my teeth in GroupM ad‑ops, honed planning chops at MightyHive, and then, solo as the first marketing hire at a seed‑stage SaaS, shouldered every growth metric and every midnight dashboard.

The root issue isn’t talent; it’s systems. Most playbooks assume fat venture wallets. Bootstrapped teams don’t have that cheat code. They need leverage over labor - systems that swap brain‑numbing clicks for insight.

Enter first‑principles marketing: break problems into atoms, rebuild with leverage, automate the rote.

My Thesis

• Leverage over Labor: Marketers deserve to think, not click.

• Human × AI → “Centaur”: Creativity plus autopilot beats 10‑person ops squads.

• Systems >Tricks: repeatable processes beat one‑off hacks.

• Creativity Is the New MOAT: Automation levels execution; ideas decide winners.

Small crews, paired with purpose‑built agents, can now orchestrate multi‑platform campaigns that once required whole departments.

My Mission

• Deconstruct every growth problem to its physics.

• Rebuild with code and clear thinking.

• Hand you templates and agents so you spend time on storytelling sprints, not pivot tables.

What You’ll Find Here

• Playbooks & Essays: contrarian breakdowns, zero buzzword tax.

• Template Vault: Google Sheets + Python snippets for builds, audits, reports.

• Meme Drops: a fortnightly chuckle that (hopefully) informs.

• Build‑in‑Public Logs: real spend, real mistakes, real fixes.

Cadence: one deep dive & one quick hit each week (experimenting!).

Who It’s For

• Solo B2B SaaS marketers

• First marketing hires

• Bootstrapped founders

• Growth leads who’d rather pitch strategy than babysit bids.

If “more thinking, fewer clicks” lights you up, you’re home.

Your Turn

Wrangling a growth chore that hijacks your work hours? Drop it in the comments (or shoot me an email) and I’ll unpack it in an upcoming post so everyone wins.

About Me

I’m Suyash, badminton junkie, ex‑GroupM ad‑ops grunt, first marketer at a B2B SaaS startup, and creator of Otto, the paid‑search autopilot. 

My mission: think, so you can click less.

Let’s build leverage together.