Oct 13, 2026
•
7 min read
A falling ROAS is usually a traffic-cost problem, a conversion-rate problem, a value-per-conversion problem, or a measurement problem. Diagnose the layer before changing bids.
Google Ads
A rising CPA is usually a cost problem, a conversion problem, or a measurement problem. Diagnose the layer before changing bids.
Oct 12, 2026
A rising average CPC is a symptom. Use account evidence to determine whether the cause is auction pressure, a traffic-mix shift, a bidding change, or simply a healthier set of clicks.
6 min read
A practical workflow to find every affected ad, separate copy problems from destination and policy issues, and fix the right layer before you appeal.
A practical workflow for separating rank loss from budget limits, then finding whether bids, relevance, landing pages, or auction context need attention.
A practical, evidence-first workflow for separating account blocks, eligibility gaps, bidding constraints, narrow demand, and auction pressure before changing anything.
Google has delayed the automatic DSA upgrade until February 2027. Use the extra time to preserve what works, remove weak traffic and landing pages, and define the controls you want before Google changes the campaign structure.
Use Search Console evidence to find the first layer that broke – without mistaking a post-migration correlation for a cause.
LinkedIn Ads
Oct 9, 2026
Use Google Ads search terms and Search Console queries as voice-of-customer evidence, then translate the patterns into LinkedIn hooks, proof, and creative tests.
